A New Vegan's Guide to Cruelty-Free Products

A New Vegan's Guide to Cruelty-Free Products

Word Count: 1623

Time to Read: 9 minutes

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Switching to a vegan lifestyle is healthier, environmentally sustainable, and of course, cruelty-free, way to live.

While most associate veganism with food and diet, the vegan lifestyle also encompasses using cruelty-free products. These are products that are free of animal ingredients and sourced from companies that don’t test their products on animals.

Fortunately, there is an abundance of products available. These products and companies don’t charge an arm and a leg, they’re very accessible, and you can easily get these products online or at your local drugstore.

Whether you’re a makeup artist or you just need some simple soap, these products range from high-end luxury cosmetics to something you can pick up quickly at the store.

Read these vegan company and product recommendations for a better insight on vegan beauty and wellness.

Let’s start with some of the basic products and brands that anyone can use:

1. Burt’s Bees

This brand is a legend in cruelty-free and environmentally friendly products. For over 30 years, Burt’s Bees has been releasing a variety of beauty products devoted to its organic and cruelty-free approach.

Here are a few of their best-sellers:

Lip Balm

This lip balm is the HG of lip balms. Made with their famous beeswax, this lip balm gives you soft lips without added flavors or colors. It’s simple and effective, which puts Burt’s Bees lip balm at the top of the list.

Hand Salve

This salve provides ultimate hydration for your hands. It is made of botanical oils and beeswax, and ideal for both men and women.

Cranberry and Pomegranate Sugar Scrub

This sugar scrub is the perfect exfoliant, with an amazing scent. Pomegranate oil and cranberry seeds will leave your skin soft and glowing.

Cleansing Towelettes

Bye-bye makeup. These wipes are effective at taking off makeup, offer amazing skin care ingredients such as white tea extract and aloe, and leave no residue.

2. Jason Natural

Jason Natural is another leading brand in cruelty-free products.

Here are their highest-rated products:

Vitamin E Oil

This oil is perfect for targeting areas of dryness. The Vitamin E extract also helps other skin issues such as stretch marks.

Satin Shower Body Wash

This body wash is perfect for all skin types, especially dry and sensitive skin types. Ingredients such as aloe vera will soften skin. Natural ingredients won’t irritate skin and the wash is fragrance-free.

Fragrance-Free Deodorant Stick

This famous deodorant stick protects you from sweat and is perfect for sensitive skin. Ingredients such as zinc and baking powder block odor, while grapefruit seed extract kills bacteria.

3. Kiss My Face

Kiss My Face products are cruelty-free product favorites. This brand releases skin products for all purposes and all ages. Here are a few of our favorites:

4-in-1 Moisture Shave

This shaving cream is perfect for moisturizing your legs and reducing skin sensitivity to the razor. You’ll receive a close shave without any cuts or nicks. This shaving cream doesn’t have a strong scent.

Olive & Aloe Moisturizer

This moisturizer is made with the benefits of olive oil and aloe. It’s great to use all-year and is perfect for sensitive skin. This moisturizer is made with natural ingredients.

Cruelty-Free Cosmetics

In addition to these all-around beauty products, there are cruelty-free cosmetic brands. This list will first feature drugstore makeup brands and move toward the high-end cosmetic products.

1. e.l.f.

e.l.f. (or Eyes, Lip, Face) has great cruelty-free products for a very low price. Check out these best-sellers:

Waterproof Eyeliner Pen

This eyeliner lasts for hours, won’t smudge, and won’t run. Perfect for a simple line along your top lash, or a full cat-eye.

Lip Primer and Plumper

No one likes bleeding and faded lipstick. This primer makes lipstick stay put for all-day wear. This product is made with cinnamon, giving your lips a sexy pouty look.

Eyebrow Kit

Define your eyebrow with this kit. This kit has pigmented wax, making your brows look perfect. A double-sided brush is included, perfect for shaping and filling in your brows.

2. Hard Candy

This brand has cruelty-free products that are affordable and offer a variety of styles and colors for all makeup lovers. Whether you like your makeup look simple or bold, they have a variety of best-sellers:

Plexi Gloss

This is a long-lasting lip gloss. It’s available in a wide range of colors. If you prefer shine, you’ll love this lip gloss. It can be worn on a casual day or a night out.

Glow All the Way Skin Luminizer

This luminizer is lightly tinted with a hint of shimmer. Wear it by itself, or match it with bronzer when contouring. Just remember: A little goes a long way with luminizer.

Stain & Shine

This set is two-sided, with a color stain and a shine overcoat. These products come in a variety of colors and different gloss variations. This product is long-wearing and the gloss isn’t sticky.

3. Milani

This makeup line offers cruelty-free products that have vivid and intense pigments. Their products appear intense on all skin colors and races. All of their products are long-lasting.

Crystal Blush

These powder blushes come in a range of colors to make any cheek pop. The formula is pigmented and long-wearing. This blush is even comparable to high-end brands.

Crystal Lip Gloss

For its price, this lip gloss is amazing. This lip gloss comes in a range of colors, all are very pigmented. It also has a delicious vanilla taste. These lip glosses are perfect for a casual day or a night out.

These lip glosses are perfect for a casual day or a night out.

Smooth Finish Pressed Powder Foundation

This foundation is great quality for a low price. It’s great for all skin types and sets skin all day. The packaging comes with an applicator and a mirror. It’s great to use alone or with foundation.

It’s great to use alone or with foundation.

High Shine Lip Pencil

These lip pencils come in a variety of lovely colors. They apply matte but have a shiny effect.

4. Physician’s Formula

These cruelty-free products are hypoallergenic and paraben-free. In addition to being cruelty-free, this brand is perfect for those with sensitive skin.

This company also makes products to cover all types of skin issues.

100% Natural Origin Mascara

This mascara contains natural ingredients while making your eyelashes look amazing. The bristles are not only soft, they are also made with recyclables.

Cashmere Wear Ultra-Smoothing Bronzer

This bronzer is pigmented and will smooth your skin. You’ll notice your skin glows right after application. This bronzer also lasts all day.

Mineral Wear Talc-Free Loose Powder

This powder is perfect for sensitive and acne-prone skin. Their best-selling loose powder offers great coverage and is made without harmful ingredients such as talc.

Brow Definer Automatic Brow Pencil

This simple pencil does a lot when shaping and defining your brows. You’ll have beautiful brows that look natural. This pencil is automatic, which is easy to use.

High-End Cruelty-Free Cosmetics

The following companies are toward the high-end side but offer incredible coverage and maximum color for a look that really pops.

1. Urban Decay

This brand offers products for the bold and the natural beauty. Urban Decay makes cruelty-free products that are perfect for all skin types.

All-Nighter Liquid Foundation

This foundation truly stays all night. In addition to its lasting power, this foundation makes your skin look flawless. There are a variety of shades for several skin colors.


This is Urban Decay’s namesake; their eyeshadows gained notoriety for the brand. Whether you prefer palettes or single shadows, Urban Decay has pigmented and unique colors for all makeup styles.

Vice Lipstick

These lipsticks are available in a range of colors. Whether you prefer neutral lips or a bold one, Urban Decay has a range of colors as well as lipstick formulas. The lipstick itself is creamy and pigmented.

All-Nighter Setting Spray

After makeup application, this setting spray will lock in your makeup. This setting spray is refreshing while powerful. This formula helps your makeup stay as long as 16 hours.

Eyeshadow Primer Potion

This could possibly be their best-selling product. Using this primer before eyeshadow helps your eyeshadow stay on all day, preventing fading or creasing. There are several different formulas, including an anti-aging one.

2. Tarte

This brand doesn’t make its products with GMOs, gluten, parabens, synthetic fragrance, or other skin-damaging ingredients. Their cruelty-free products are great for all skin types.

Lip Paint

For those who want a liquid lipstick, there is no better cruelty-free option than Tarte’s Lip Paint. Lip Paint is made in a variety of colors, each has a matte finish. These are very long-lasting.

Tarteist Double-Take Eyeliner

This is a double-sided eyeliner pen. One has a pencil liner and the other side is a liquid eyeliner pen. The result is pigmented, long-lasting and beautiful.

Amazonian Clay 12-Hour Full Coverage Foundation

This full-coverage foundation offers skin care benefits and sun protection. Even though it’s a full-coverage foundation, it’s very easy to blend and looks natural. Perfect for normal to oily skin types.

Cruelty-Free Products: It’s Shopping Time!

Whether you prefer drugstore products or the best cosmetic brand, there are beauty product options that offer vegan ingredients and don’t test on animals.

These cruelty-free products and brands are committed to spreading animal awareness.

Everyone wants to look great, but living a cruelty-free lifestyle is most important.

If you have more questions about the vegan lifestyle, our resources can help you along the way.

About the author

Julia Ott
Hi! I'm Julia and I'm a vegan recipe inventor, furniture collector and mum to a little boy. I've been a vegetarian for 25 years, and a vegan for 4. I spend all of my spare time visiting farmers markets, searching for antiques at flea markets and cooking up a vegan storm in the kitchen! I co-founded Vegan.io to make the world a better place.

Want to try a vegan diet?

We created a meal planner app to help you! Get your fresh customized meal plan full of delicious, quick, budget friendly, healthy recipes.